Top 5 Social Apps Performance in Israel Q4 2023

In Q4 2023, the top 5 social apps in Israel—TikTok, Facebook, Instagram, Threads, and Me - Caller ID & Spam Blocker—exhibited various trends in weekly downloads, revenue, and active users. Below, we delve into the performance metrics for each application.

TikTok saw a consistent rise in weekly revenue, peaking at around $209.8K in mid-December. Weekly downloads fluctuated, with a noticeable decline toward the end of the quarter, dropping from 34.5K in early October to 27.8K by late December. Active users remained relatively stable, hovering around 4.5M throughout the quarter.

Facebook experienced a gradual increase in weekly revenue, reaching approximately $7.1K in mid-December. Downloads showed a downward trend, starting at 27.8K in late September and ending at 18.5K by late December. Active user numbers were steady, maintaining around 5.3M throughout the quarter.

Instagram had a mixed performance, with weekly revenue peaking at $19.2K in early October, then fluctuating around $15K for the remainder of the quarter. Downloads were stable, averaging about 20K per week. Active users decreased slightly from 4.7M in late September to 4.5M by late December.

Threads showed significant growth in downloads, particularly in late November, with a spike to 21.9K. Active users also increased, reaching a peak of 173.3K in early December. Revenue data was not available for Threads during this period.

Me - Caller ID & Spam Blocker demonstrated steady growth in weekly revenue, peaking at $17.4K in mid-December. Downloads remained consistent, averaging around 9K per week. Active users saw a gradual increase, peaking at 1.1M in late December.

For more detailed insights and data, visit Sensor Tower.